British celebrities appear in a London Underground campaign promoting the benefits of struggling independent bookshops, in a new campaign created by Just a Card in partnership with Funding Circle.
Just a Card, a grassroots campaign that’s been around since 2015, vigirously champions the work of artists, designers, independent shops and businesses. The ‘Just a Book’ campaign, supported by peer-to-peer lender Funding Circle, brings together 15 of the country’s most famous faces to promote buying from standalone shops. It coincides with Just a Card day, taking place today (June 17th).
The celebrities appear on London Underground posters reading their favourite books, photographed by Charlie Gray, accompanied by the copy ‘what’s your just a book?’
Those taking part are Richard E. Grant, Felicity Jones, Hanif Kureishi, Michael Palin, Natalie Dormer, Dominic Cooper, Nathalie Emmanuel, Charlotte Gainsbourg, Hayley Mills, James Norton, David Oakes, Bruce Robinson, Greta Scacchi and Twiggy.
Sarah Hamilton, artist and founder of Just A Card, said: “Everyone loves independents and wants to support them, but often we don’t appreciate how vital each and every purchase is. Just a card, just a book, just a gift… they all add up and are critical to small business success.
“We’re challenging shoppers to think about where they spend their money, and show how much they value the independent shops that make our High Streets so special.”
Michael Palin said: “I support independent bookshops in the same way that I support independent thinking of any kind. I rejoice in what makes bookshops different. I like the quirkiness and personal touch you find in independent shops.” [Source]
As she takes on the notorious US Supreme Court Justice Ruth Bader Ginsburg for her latest role, Felicity Jones tells Afua Hirsch about the importance of unashamed ambition, marrying a feminist and why she’ll always be proud of her Birmingham roots
When you watch a Felicity Jones film, you may think you are being entertained. And rightly so: you’d be hard-pushed
to find someone who hasn’t enjoyed the force-of-nature performances behind her Oscar, Golden Globe and Bafta nominations – from Jyn Erso in Star Wars spin-off Rogue One
to Stephen Hawking’s unstoppable other half in The Theory
Of Everything.
But here is an actress with an agenda. ‘I’m fascinated by how culture intersects with political changes,’
Jones tells me when we meet in a brightly lit Italian cafe in central London. ‘Obviously it’s never a direct effect, but what interests me is how we shift ideology through entertainment.’
Jones, 35, has plenty of ideas about how to shift ideology.
A lifelong feminist, she wants crèches on sets as well as equal pay – she reportedly earned more than her male Rogue One co-stars. But today she is talking explicitly about her latest, and most overtly ideological, role as US Supreme Court Justice Ruth Bader Ginsburg, whose life and career she depicts in On The Basis Of Sex.
It’s been a long time coming. But having begun her acting career aged just 12, with a long-running stint on BBC Radio 4 drama The Archers, which she later combined with an English degree at Oxford University, Jones has never been in any doubt about what she wants. ‘I spent months after Rogue One looking for a script and a story that was about an ambitious woman,’ she explains. ‘I was so sick of having the odd line here and there.
I wanted a role that was about a woman pursuing her ambitions unashamedly.’
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